Employer branding strategies: A gateway into reaching untapped potential
Employer branding is the reputation of an employer. It is the application of marketing principles to HR practices to build employer brand. Because the labor market has evolved into being more competitive, companies should be aggressive in differentiating itself from other competitors and appear to p...
Saved in:
Main Authors: | Hao, Kervin C., Javier, Juan Daniel G., Juanitas, Janine Angelique O. |
---|---|
Format: | text |
Language: | English |
Published: |
Animo Repository
2018
|
Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/9567 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | De La Salle University |
Language: | English |
Similar Items
-
Third-party employer branding
by: SAINI, Mukta G., et al.
Published: (2023) -
Employer and internal branding research: A bibliometric analysis of 25 years
by: SAINI, Gordhan K., et al.
Published: (2022) -
A marketing perspective of employer brand equity
by: Dy, Regina C.
Published: (2016) -
Employer branding in the healthcare sector: The role of instrumental and symbolic image attributes among potential applicants and doctors
by: LUO, Jiaxin, et al.
Published: (2023) -
Visibility and innovation: Keys to attracting and retaining talent
by: Bello, Rosario Arlene
Published: (2015)