Social influences in recruitment: When is word-of-mouth most effective?

We apply a policy-capturing design to examine the conditions under which word-of-mouth is most effective in recruitment. The effect of monetary incentives is compared to other key characteristics of word-of-mouth (the source, recipient, and message content) that might affect its impact on organizati...

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Bibliographic Details
Main Authors: VAN HOYE, Greet, WEIJTERS, Bert, LIEVENS, Filip, STOCKMAN, Sara
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5708
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Institution: Singapore Management University
Language: English