Social influences in recruitment: When is word-of-mouth most effective?

• Main Authors: VAN HOYE, Greet, WEIJTERS, Bert, LIEVENS, Filip, STOCKMAN, Sara
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5708
• Institution: Singapore Management University

We apply a policy-capturing design to examine the conditions under which word-of-mouth is most effective in recruitment. The effect of monetary incentives is compared to other key characteristics of word-of-mouth (the source, recipient, and message content) that might affect its impact on organizati...