A community-driven framework to evaluate factors influencing NFT buyers

A community-driven framework to evaluate factors influencing NFT buyers

This study examines the pivotal role of community-driven social dynamics in shaping non-fungible tokens (NFT) buyers’ purchasing intentions and the increasing social significance of digital assets. Building on prior research in online word-of-mouth, we propose a comprehensive framework that integrat...

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Bibliographic Details
Main Authors: LAU, Yi Meng, KE, Ping Fan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Non-Fungible Tokens (NFTs)
Community Dynamics
Online Word-of-Mouth
Purchase Intention
Artificial Intelligence and Robotics
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/9827
https://ink.library.smu.edu.sg/context/sis_research/article/10827/viewcontent/2024_SIGBIT_Workshop_paper_10__1_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/9827
https://ink.library.smu.edu.sg/context/sis_research/article/10827/viewcontent/2024_SIGBIT_Workshop_paper_10__1_.pdf

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