A community-driven framework to evaluate factors influencing NFT buyers
This study examines the pivotal role of community-driven social dynamics in shaping non-fungible tokens (NFT) buyers’ purchasing intentions and the increasing social significance of digital assets. Building on prior research in online word-of-mouth, we propose a comprehensive framework that integrat...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9827 https://ink.library.smu.edu.sg/context/sis_research/article/10827/viewcontent/2024_SIGBIT_Workshop_paper_10__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |