Optimal decision making for online referral marketing
Widely available web 2.0 technologies not only bring rich and interactive user experiences, but also easily help users advertise products or services on their own blogs and social network webpages. Online referral marketing, for example, is a business practice that rewards customers who successfully...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/1858 https://ink.library.smu.edu.sg/context/sis_research/article/2857/viewcontent/Optimal_DM_online_referral_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |