Factors affecting purchase intention in E-commerce platform in VietNam. Examples of Shopee, Lazada, Tiki
The purpose of the paper is to review the literature on theories affecting consumers' online purchase intention and the indicators influencing customers' purchase intention at three e-commerce companies in Vietnam: Shopee, Lazada and Tiki.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97932 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |