Factors affecting purchase intention in E-commerce platform in VietNam. Examples of Shopee, Lazada, Tiki

The purpose of the paper is to review the literature on theories affecting consumers' online purchase intention and the indicators influencing customers' purchase intention at three e-commerce companies in Vietnam: Shopee, Lazada and Tiki.

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Bibliographic Details
Main Author: Nguyen, Thuy Duong
Other Authors: Pham, Thi Lien
Format: Final Year Project
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/97932
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Institution: Vietnam National University, Hanoi
Language: English
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