Manipulation in digital word-of-mouth: A reality check for book reviews

• Main Authors: HU, Nan, BOSE, Indranil, GAO, Yunjun, LIU, Ling
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Book reviews; Empirical study; Fraudulent manipulation; Online word-of-mouth; Regression analysis; Review management; Review manipulation; Computer Sciences; E-Commerce; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/8219; https://ink.library.smu.edu.sg/context/sis_research/article/9222/viewcontent/Manipulation_Digital_Word_of_Mouth_pv.pdf
• Institution: Singapore Management University

Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classi...