Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects

Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects

Online product reviews provided by consumers who previously purchased products have become a major information source for consumers and marketers regarding product quality. This study extends previous research by conducting a more compelling test of the effect of online reviews on sales. In particul...

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Bibliographic Details
Main Authors: HU, Nan, LIU, Ling, ZHANG, Jennifer
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
Word-of-mouth
Online product reviews
Transaction cost economics
Uncertainty reduction
Efficient market
Portfolio analysis
Computer Sciences
E-Commerce
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/752
https://ink.library.smu.edu.sg/context/sis_research/article/1751/viewcontent/Online_Reviews_Product_Sales_2009_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/752
https://ink.library.smu.edu.sg/context/sis_research/article/1751/viewcontent/Online_Reviews_Product_Sales_2009_av.pdf

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