Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects
Online product reviews provided by consumers who previously purchased products have become a major information source for consumers and marketers regarding product quality. This study extends previous research by conducting a more compelling test of the effect of online reviews on sales. In particul...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/752 https://ink.library.smu.edu.sg/context/sis_research/article/1751/viewcontent/Online_Reviews_Product_Sales_2009_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |