History matters: The impact of online customer reviews across product generations

History matters: The impact of online customer reviews across product generations

We examine how online customer reviews for one generation of a product affect sales of another generation in the same product series. The main intriguing result is that previous generation valence has a positive impact on current generation sales; however, current generation valence has a negative i...

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Bibliographic Details
Main Authors: LI, Linyi, GOPINATH, Shyam, CARSON, Stephen J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
online customer reviews
product generations
uncertainty
complementarity
substitution
endogeneity
instrumental variables
E-Commerce
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6863
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7862/viewcontent/History_Matters__The_Impact_of_Online_Customer_Reviews_Across_Product_Generations.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6863
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7862/viewcontent/History_Matters__The_Impact_of_Online_Customer_Reviews_Across_Product_Generations.pdf

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