History matters: The impact of online customer reviews across product generations
We examine how online customer reviews for one generation of a product affect sales of another generation in the same product series. The main intriguing result is that previous generation valence has a positive impact on current generation sales; however, current generation valence has a negative i...
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Main Authors: | LI, Linyi, GOPINATH, Shyam, CARSON, Stephen J. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6863 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7862/viewcontent/History_Matters__The_Impact_of_Online_Customer_Reviews_Across_Product_Generations.pdf |
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Institution: | Singapore Management University |
Language: | English |
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