Showrooming vs. Competing: How does Brand Selection Matter?

Showrooming vs. Competing: How does Brand Selection Matter?

In this study, we empirically examine the effect of local shoe store openings on the sales of a competing, major online shoe retailer. Both showrooming and competing effects can play a role: Under the showrooming effect, the local store opening can lead to more online sales for the online retailer,...

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Bibliographic Details
Main Authors: Qian TANG, Mei LIN
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Electronic commerce
Online and offline markets
Showrooming
Propensity score
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/2811
https://ink.library.smu.edu.sg/context/sis_research/article/3811/viewcontent/ShowroomingvCompeting_Brand_Selection_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2811
https://ink.library.smu.edu.sg/context/sis_research/article/3811/viewcontent/ShowroomingvCompeting_Brand_Selection_av.pdf

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