Showrooming vs. Competing: How does Brand Selection Matter?
In this study, we empirically examine the effect of local shoe store openings on the sales of a competing, major online shoe retailer. Both showrooming and competing effects can play a role: Under the showrooming effect, the local store opening can lead to more online sales for the online retailer,...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2811 https://ink.library.smu.edu.sg/context/sis_research/article/3811/viewcontent/ShowroomingvCompeting_Brand_Selection_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |