Bid Together, Buy Together: On the Efficacy of Group-Buying Models in Internet-Based Selling.
In recent years, the advent of electronic commerce has led to the creation of many new and interesting business models for Internet-based selling. In this paper, we will explore a variant of the typical dynamic pricing mechanism, in which buyers and sellers actively engage in the price discovery pro...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2786 |
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| Institution: | Singapore Management University |
| Language: | English |