Segmenting Uncertain Demand in Group-Buying Auctions

Segmenting Uncertain Demand in Group-Buying Auctions

Demand uncertainty is a key factor in a seller’s decision-making process for products sold through online auctions. We explore demand uncertainty in group-buying auctions in terms of the extent of low-valuation demand and high-valuation demand. We focus on the analysis of a monopolistic group-buying...

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Bibliographic Details
Main Authors: CHEN, J., Kauffman, Robert J., LIU, Y., SONG, X.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Consumer behavior
Bidding strategy
Demand uncertainty
Economic analysis
Electronic markets
Group-buying auctions
Market mechanism
Posted-price mechanism
Simulation
Uncertainty risk
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/2123
http://dx.doi.org/10.1016/j.elerap.2009.03.001
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2123
http://dx.doi.org/10.1016/j.elerap.2009.03.001

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