Segmenting Uncertain Demand in Group-Buying Auctions
Demand uncertainty is a key factor in a seller’s decision-making process for products sold through online auctions. We explore demand uncertainty in group-buying auctions in terms of the extent of low-valuation demand and high-valuation demand. We focus on the analysis of a monopolistic group-buying...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2123 http://dx.doi.org/10.1016/j.elerap.2009.03.001 |
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| Institution: | Singapore Management University |
| Language: | English |