Price uncertainty and consumer search: A structural model of consideration set formation

Price uncertainty and consumer search: A structural model of consideration set formation

Marketing Science

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Bibliographic Details
Main Authors: Mehta, N., Rajiv, S., Srinivasan, K.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Bayesian Updating
Consideration Set
Consumer Learning
Consumer Search
Econometric Estimation
Price Uncertainty
Quality Uncertainty
Structural Model
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43802
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43802

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