Pricing under uncertainty: Forward and option pricing in sports markets

Pricing under uncertainty: Forward and option pricing in sports markets

Tickets to popular elimination style tournaments (e.g., NFL Super Bowl) are expensive and scarce. Sports organizations sell these tickets well in advance of the final game. Fans hesitate to buy them because they are unsure about whether their favorite team will play in it. We present two alternative...

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Bibliographic Details
Main Authors: SAINAM, Preethika, BALASUBRAMANIAN, Sridhar, BHATTACHARYA, Shantanu, ONG, Lin L.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Forward Pricing
Option Pricing
Advance Pricing
Market Uncertainty
Consumer Heterogeneity
Capacity Constraints
Operations and Supply Chain Management
Sports Management
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7258
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8257/viewcontent/Pricing_under_uncertainty_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7258
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8257/viewcontent/Pricing_under_uncertainty_av.pdf

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