Pricing under uncertainty: Forward and option pricing in sports markets

• Main Authors: SAINAM, Preethika, BALASUBRAMANIAN, Sridhar, BHATTACHARYA, Shantanu, ONG, Lin L.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Forward Pricing; Option Pricing; Advance Pricing; Market Uncertainty; Consumer Heterogeneity; Capacity Constraints; Operations and Supply Chain Management; Sports Management
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7258; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8257/viewcontent/Pricing_under_uncertainty_av.pdf
• Institution: Singapore Management University

Tickets to popular elimination style tournaments (e.g., NFL Super Bowl) are expensive and scarce. Sports organizations sell these tickets well in advance of the final game. Fans hesitate to buy them because they are unsure about whether their favorite team will play in it. We present two alternative...