Price uncertainty and consumer search: A structural model of consideration set formation

• Main Authors: Mehta, N., Rajiv, S., Srinivasan, K.
• Other Authors: MARKETING
• Format: Article
• Published: 2013
• Subjects: Bayesian Updating; Consideration Set; Consumer Learning; Consumer Search; Econometric Estimation; Price Uncertainty; Quality Uncertainty; Structural Model
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/43802
• Institution: National University of Singapore

Marketing Science