Testing the influence of ratings, comments and information quality on online buying intention of consumers in Vietnam Ecommerce Market
Online business offers many opportunities for shoppers because of the variety of choices and competition of sellers. The purpose of this paper is to test the interactions that affect online buying intention in Vietnam.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97872 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |