Testing the influence of ratings, comments and information quality on online buying intention of consumers in Vietnam Ecommerce Market

Online business offers many opportunities for shoppers because of the variety of choices and competition of sellers. The purpose of this paper is to test the interactions that affect online buying intention in Vietnam.

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Bibliographic Details
Main Author: Nguyen, Thanh Hien
Other Authors: ĐHQGHN - Khoa Quốc tế
Format: Final Year Project
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/97872
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Institution: Vietnam National University, Hanoi
Language: English

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