Consumer behavior of Singapore youth on group buying sites and its managerial implications.

• المؤلفون الرئيسيون: Chan, Hui Shian., Wee, Jing Feng., Zhou, Mi.
• مؤلفون آخرون: Nadeeka Prashadani Withana
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48360
• المؤسسة: Nanyang Technological University

Group buying site (also named as collective buying site) is a new marketing channel which offers deals to a large group of consumers. Group buying sites have received tremendous surge in popularity among consumers due to the attractive discount offered. This paper focuses on the non-price factors in...