Green buying behavior and its implications on corporate strategies

• Main Authors: Ong, Francine Richelle Chua, Sy, Jean Sylvanah Lao, Ting, Genna Lynn Sy, Yan, Treasure Lo
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Green marketing; Consumer behavior; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10730
• Institution: De La Salle University

This research paper studied the green buying behavior of student consumers and the implications of the study on corporate strategies. The assumption is that environmental concern and product attributes are predictors of the green buying behavior of student consumers. Another assumption is that price...