Going green: Purchase intention of DLSU 119 students towards social enterprises

• المؤلفون الرئيسيون: Panuelos, Liam Dominic A., Tan, Gianne Nicole P., Toribio, Patricia Ysabel B., Viray, Anika M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Consumers' preferences; Green products; Sustainability; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/153

Over the past few years, there has been a growth in the urgency to support sustainability missions. This has been particularly evident in the realm of business and commerce. There has been an increasing number of people who would rather purchase from sustainable brands than non-sustainable brands, e...