Going green: Purchase intention of DLSU 119 students towards social enterprises

• Main Authors: Panuelos, Liam Dominic A., Tan, Gianne Nicole P., Toribio, Patricia Ysabel B., Viray, Anika M.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Consumers' preferences; Green products; Sustainability; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/153
• Institution: De La Salle University

Over the past few years, there has been a growth in the urgency to support sustainability missions. This has been particularly evident in the realm of business and commerce. There has been an increasing number of people who would rather purchase from sustainable brands than non-sustainable brands, e...