Consumer behavior of Singapore youth on group buying sites and its managerial implications.

• Main Authors: Chan, Hui Shian., Wee, Jing Feng., Zhou, Mi.
• Other Authors: Nadeeka Prashadani Withana
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/48360
• Institution: Nanyang Technological University

Group buying site (also named as collective buying site) is a new marketing channel which offers deals to a large group of consumers. Group buying sites have received tremendous surge in popularity among consumers due to the attractive discount offered. This paper focuses on the non-price factors in...