Intention to buy Consumers Reseaech Article OTOP Food Products among in Nonthaburi Province

• Main Authors: Rajitphan Jantarach, Jutatip Sillabutra, Sirikul Isaranutug
• Other Authors: Mahidol University. ASEAN Institute for Health Development
• Format: Article
• Language: English
• Published: 2016
• Subjects: intention; OTOP; Food produvts; Consumers; Open Access article; Journal of Public Health and Development; วารสารสาธารณสุขและการพัฒนา
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/1566
• Institution: Mahidol University

A cross-sectional study was conducted in three hypermarkets at Nonthaburi province to determine the intention of consumers to buy OTOP food products. Data was collected from 264 respondents whose age between 18 and 60 years at hypermarkets by using self-administrated questionnaire. Chi-square and...