A moderation analysis on the psychological factors of the IBB model by Iram & Chacharkar

• Main Authors: Barredo, Laureen Alpha N., Lee, Jein, Macapagal, Lorenzo Miguel B., Serrano, Gabrielle Mikhaila B.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Impulse buying; Consumer behavior
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7456
• Institution: De La Salle University

Impulse buying behavior (IBB) is commonly practiced in society, however, there is little information about the psychological processes behind the behavior. In the world we live in today, most societies rely heavily on the economic progress and welfare of the people determining a society's circu...