A moderation analysis on the psychological factors of the IBB model by Iram & Chacharkar
Impulse buying behavior (IBB) is commonly practiced in society, however, there is little information about the psychological processes behind the behavior. In the world we live in today, most societies rely heavily on the economic progress and welfare of the people determining a society's circu...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/7456 |
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| Institution: | De La Salle University |
| Language: | English |
