The effects of source characteristics, psychological-related influential factors, and content attributes on purchase intentions: A case study on BLK Cosmetics Philippines

• المؤلفون الرئيسيون: Alonte, Alexis Therese L., Nubla, Candace Anne D., Ramirez de Arellano, Dominique Marie B., Torres, Ralph Phillip F.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer behavior—Philippines; Consumers—Attitudes; Marketing; Other Business
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/53; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1083/viewcontent/The_Effects_of_Source_Characteristics_Psychological_Related_Infl2.pdf

BLK Cosmetics Philippines is a cosmetics company that provides affordable high-quality products to the Philippine market. BLK has integrated influencer marketing to better connect with its customers. Influencer Marketing is a widely used strategy where social media influencers are in agreement with...