The effects of source characteristics, psychological-related influential factors, and content attributes on purchase intentions: A case study on BLK Cosmetics Philippines

The effects of source characteristics, psychological-related influential factors, and content attributes on purchase intentions: A case study on BLK Cosmetics Philippines

BLK Cosmetics Philippines is a cosmetics company that provides affordable high-quality products to the Philippine market. BLK has integrated influencer marketing to better connect with its customers. Influencer Marketing is a widely used strategy where social media influencers are in agreement with...

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Bibliographic Details
Main Authors: Alonte, Alexis Therese L., Nubla, Candace Anne D., Ramirez de Arellano, Dominique Marie B., Torres, Ralph Phillip F.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Consumer behavior—Philippines
Consumers—Attitudes
Marketing
Other Business
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/53
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1083/viewcontent/The_Effects_of_Source_Characteristics_Psychological_Related_Infl2.pdf
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Institution: De La Salle University
Language: English

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