Factors influencing the awareness and purchase of "green" cosmetics

• Main Authors: Leow, Simone Monque Yung Siew, Ling, Bee Hong, Yeo, Siew Leng
• Other Authors: Tay-Lee Swee Ling, Cheryl
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/63043
• Institution: Nanyang Technological University

Much research has been done on the purchase intention and awareness level of environmental-friendly products in general. It has been noted, however. that none of these studies address a specific environmental-friendly product. As such, this study examines the purchase intention and awareness leve...