The effects of the omnichannel approach on business sustainability as mediated by customer satisfaction

• Main Authors: Bobadilla, Jamie Ann Sze, Chuatiamsing, Megan Lauren Soon, Clorina, Irvin Daniel Panganiban, Gao, Queenie Cagas
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Consumer satisfaction; Consumers' preferences; Consumers—Attitudes; Electronic commerce; Sustainability; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/174; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1171/viewcontent/The_Effects_of_the_Omnichannel3_Approach_on_Business_Sustainabilit_Redacted.pdf
• Institution: De La Salle University

The COVID-19 pandemic has created a devastating impact on the economy and has caused a tremendous shift in consumer lifestyle. The “new normal” is to purchase needs and wants through e-commerce platforms. However, as the situation gradually normalizes, consumers actively utilize both traditional and...