A study on the impulsive buying behavior of selected students at De La Salle University-Manila

A study on the impulsive buying behavior of selected students at De La Salle University-Manila

This study described the impulse buying behavior of selected college students at De La Salle University-Manila and explored whether self-esteem and gender affect the said behavior. A multi-method approach was conducted in this study using a descriptive correlational research design. Participants wer...

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Bibliographic Details
Main Authors: Cruz, Nenand, Lee, Jerica, Trajano, Rachael
Format: text
Language:English
Published: Animo Repository 2008
Subjects:
Impulsive control disorders > Philippines
Impulse buying > Philippines
Consumer behavior > Philippines
De La Salle University (Manila) > College students
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/7457
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_bachelors/7457

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