A study on the impulsive buying behavior of selected students at De La Salle University-Manila
This study described the impulse buying behavior of selected college students at De La Salle University-Manila and explored whether self-esteem and gender affect the said behavior. A multi-method approach was conducted in this study using a descriptive correlational research design. Participants wer...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2008
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/7457 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | This study described the impulse buying behavior of selected college students at De La Salle University-Manila and explored whether self-esteem and gender affect the said behavior. A multi-method approach was conducted in this study using a descriptive correlational research design. Participants were asked to answer the Rosenberg Self-Esteem Scale as well as the Buying Impulsiveness Scale some among this sample were subject to interview regarding their impulse buying behaviors. In terms of the impulse buying behavior pattern of students, it was found that females mostly engage in buying in order to develop their self image whereas males mostly make use of such an activity for functional use only. Participants under all the levels of self-esteem were found to exhibit moderate level of impulse buying behavior. Consequently, there is no significant difference found between the impulse buying behavior of individuals in relation to their levels of self-esteem. Similarly, there is no gender difference found in terms of impulse buying behavior, both male and female students also demonstrate moderate levels of buying impulsiveness. |
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