The Power of Images: Influence of Advertisements on the Buying Behavior of Students in a Philippine University

• Main Authors: Guioguio, Kyle M., De Guzman, Nash Jerald P., Rizo, Vienne Stefani
• Format: text
• Published: Animo Repository 2023
• Subjects: advertisements; product and brand perception; consumer buying behavior; senior high school students
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/1; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1737/viewcontent/PP_EBO_Guioguio_De_Guzman_Rizo_.pdf
• Institution: De La Salle University

In today's world, advertising is everywhere- on social media, T.V., billboards, and emails. Advertising plays a crucial role in the success of businesses and significantly impacts consumer behavior. The study's objective is to determine the effects of advertising on students' product/...