The Power of Images: Influence of Advertisements on the Buying Behavior of Students in a Philippine University
In today's world, advertising is everywhere- on social media, T.V., billboards, and emails. Advertising plays a crucial role in the success of businesses and significantly impacts consumer behavior. The study's objective is to determine the effects of advertising on students' product/...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/1 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1737/viewcontent/PP_EBO_Guioguio_De_Guzman_Rizo_.pdf |
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| Institution: | De La Salle University |