The influence of celebrity endorsers on the hog feeds industry: A study on backyard hog raisers consumer buying behavior
Today, celebrity endorsements have become one of the most lucrative industries in the world. Marketers tap celebrities to endorse their brand/s to satisfy their overall brand strategy, hoping to eventually influence their target consumers to buy their brand/s. This research study will focus on celeb...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5723 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |