The influence of intrinsic and extrinsic motivations and the moderating role of consumer attitudes and knowledge towards purchase intention of social enterprise brands in the Philippine fashion industry

The onslaught of the COVID-19 pandemic has challenged the social enterprises to sustain their missions while recovering. But they have pushed forward despite the difficulties of major adjustments and limited resources such as that of not receiving cash assistance from the social amelioration program...

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Main Authors: Elegores, Leona Ericka B., Fernandez, Gerika Emmanuelle D., Lim, Beverly Z., Quitoy, Bianca Mae O.
格式: text
語言:English
出版: Animo Repository 2022
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在線閱讀:https://animorepository.dlsu.edu.ph/etdb_dsi/113
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1037/viewcontent/The_Influence_of_Intrinsic2_and_Extrinsic_Motivations_and_the_Mode_Redacted.pdf
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