The influence of intrinsic and extrinsic motivations and the moderating role of consumer attitudes and knowledge towards purchase intention of social enterprise brands in the Philippine fashion industry

• Main Authors: Elegores, Leona Ericka B., Fernandez, Gerika Emmanuelle D., Lim, Beverly Z., Quitoy, Bianca Mae O.
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Consumer behavior; Clothing trade—Philippines; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/113; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1037/viewcontent/The_Influence_of_Intrinsic2_and_Extrinsic_Motivations_and_the_Mode_Redacted.pdf

The onslaught of the COVID-19 pandemic has challenged the social enterprises to sustain their missions while recovering. But they have pushed forward despite the difficulties of major adjustments and limited resources such as that of not receiving cash assistance from the social amelioration program...