Optimizing Customer Support: Identifying Factors to Enhance the AI Customer Service Chatbots of Shopee and Lazada in the Philippines

Optimizing Customer Support: Identifying Factors to Enhance the AI Customer Service Chatbots of Shopee and Lazada in the Philippines

As the modern lifestyle is increasingly connected to technology, most mainstream online shopping platforms such as Shopee and Lazada have integrated AI customer service chatbots (AICSC), specifically Pixie and Cleo, in compliance with the modernization trend. Although several characteristics have be...

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Bibliographic Details
Main Authors: Cao, Jingwen, Ornum, Summer Charlize Q., Sy, Porsha Gabrielle G., Tan, Lance Jerwin S.
Format: text
Published: Animo Repository 2024
Subjects:
AI customer service chatbots
chatbot factors
senior high school students
e-commerce
chatbots in e-commerce
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_csr/5
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2393/viewcontent/PP_CSR_Cao_Ornum_Sy_Tan___Porsha_Gabrielle_Sy.docx.pdf
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_csr/5
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2393/viewcontent/PP_CSR_Cao_Ornum_Sy_Tan___Porsha_Gabrielle_Sy.docx.pdf

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