Optimizing Customer Support: Identifying Factors to Enhance the AI Customer Service Chatbots of Shopee and Lazada in the Philippines

• Main Authors: Cao, Jingwen, Ornum, Summer Charlize Q., Sy, Porsha Gabrielle G., Tan, Lance Jerwin S.
• 格式: text
• 出版: Animo Repository 2024
• 主題: AI customer service chatbots; chatbot factors; senior high school students; e-commerce; chatbots in e-commerce
• 在線閱讀: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_csr/5; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2393/viewcontent/PP_CSR_Cao_Ornum_Sy_Tan___Porsha_Gabrielle_Sy.docx.pdf

As the modern lifestyle is increasingly connected to technology, most mainstream online shopping platforms such as Shopee and Lazada have integrated AI customer service chatbots (AICSC), specifically Pixie and Cleo, in compliance with the modernization trend. Although several characteristics have be...