Determining optimal CRM implementation strategies

Determining optimal CRM implementation strategies

10.1287/isre.1100.0309

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Bibliographic Details
Main Authors: Kim, S.H., Mukhopadhyay, T.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Complementarity
Consumer surplus
CRM costs
Customer relationship management
Economics of IS
IT investments
Substitutability
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42383
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42383

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