Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore

Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore

10.1016/j.dss.2006.01.007

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Bibliographic Details
Main Authors: Teo, T.S.H., Devadoss, P., Pan, S.L.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Case study
CRM
Holistic framework
Perspectives of CRM
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42993
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42993

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