Determining optimal CRM implementation strategies

10.1287/isre.1100.0309

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Bibliographic Details
Main Authors:	Kim, S.H., Mukhopadhyay, T.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Subjects:	Complementarity Consumer surplus CRM costs Customer relationship management Economics of IS IT investments Substitutability
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42383
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42383
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spelling	sg-nus-scholar.10635-423832023-10-29T20:04:14Z Determining optimal CRM implementation strategies Kim, S.H. Mukhopadhyay, T. INFORMATION SYSTEMS Complementarity Consumer surplus CRM costs Customer relationship management Economics of IS IT investments Substitutability 10.1287/isre.1100.0309 Information Systems Research 22 3 624-639 2013-07-11T10:07:52Z 2013-07-11T10:07:52Z 2011 Article Kim, S.H., Mukhopadhyay, T. (2011). Determining optimal CRM implementation strategies. Information Systems Research 22 (3) : 624-639. ScholarBank@NUS Repository. https://doi.org/10.1287/isre.1100.0309 10477047 http://scholarbank.nus.edu.sg/handle/10635/42383 000295028100012 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Complementarity Consumer surplus CRM costs Customer relationship management Economics of IS IT investments Substitutability
spellingShingle	Complementarity Consumer surplus CRM costs Customer relationship management Economics of IS IT investments Substitutability Kim, S.H. Mukhopadhyay, T. Determining optimal CRM implementation strategies
description	10.1287/isre.1100.0309
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Kim, S.H. Mukhopadhyay, T.
format	Article
author	Kim, S.H. Mukhopadhyay, T.
author_sort	Kim, S.H.
title	Determining optimal CRM implementation strategies
title_short	Determining optimal CRM implementation strategies
title_full	Determining optimal CRM implementation strategies
title_fullStr	Determining optimal CRM implementation strategies
title_full_unstemmed	Determining optimal CRM implementation strategies
title_sort	determining optimal crm implementation strategies
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42383
_version_	1781411154344542208

Determining optimal CRM implementation strategies

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