An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

10.1016/j.intmar.2010.07.004

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Bibliographic Details
Main Authors: Chu, J., Arce-Urriza, M., Cebollada-Calvo, J.-J., Chintagunta, P.K.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Brand loyalty
E-Commerce
Online grocery
Price sensitivity
Size loyalty
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43859
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43859

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