An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

• Main Authors: Chu, J., Arce-Urriza, M., Cebollada-Calvo, J.-J., Chintagunta, P.K.
• Other Authors: MARKETING
• Format: Article
• Published: 2013
• Subjects: Brand loyalty; E-Commerce; Online grocery; Price sensitivity; Size loyalty
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/43859
• Institution: National University of Singapore

10.1016/j.intmar.2010.07.004