An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
10.1016/j.intmar.2010.07.004
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sg-nus-scholar.10635-438592023-10-26T09:34:59Z An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics Chu, J. Arce-Urriza, M. Cebollada-Calvo, J.-J. Chintagunta, P.K. MARKETING Brand loyalty E-Commerce Online grocery Price sensitivity Size loyalty 10.1016/j.intmar.2010.07.004 Journal of Interactive Marketing 24 4 251-268 2013-10-09T02:47:07Z 2013-10-09T02:47:07Z 2010 Article Chu, J., Arce-Urriza, M., Cebollada-Calvo, J.-J., Chintagunta, P.K. (2010). An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. Journal of Interactive Marketing 24 (4) : 251-268. ScholarBank@NUS Repository. https://doi.org/10.1016/j.intmar.2010.07.004 10949968 http://scholarbank.nus.edu.sg/handle/10635/43859 000284673600001 Scopus |
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Brand loyalty E-Commerce Online grocery Price sensitivity Size loyalty |
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Brand loyalty E-Commerce Online grocery Price sensitivity Size loyalty Chu, J. Arce-Urriza, M. Cebollada-Calvo, J.-J. Chintagunta, P.K. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
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10.1016/j.intmar.2010.07.004 |
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MARKETING |
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MARKETING Chu, J. Arce-Urriza, M. Cebollada-Calvo, J.-J. Chintagunta, P.K. |
format |
Article |
author |
Chu, J. Arce-Urriza, M. Cebollada-Calvo, J.-J. Chintagunta, P.K. |
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Chu, J. |
title |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
title_short |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
title_full |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
title_fullStr |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
title_full_unstemmed |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
title_sort |
empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics |
publishDate |
2013 |
url |
http://scholarbank.nus.edu.sg/handle/10635/43859 |
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1781411229701505024 |