Building customer trust in mobile commerce
Customer trust, which is crucial for the growth and success of mobile commerce, is discussed. Building customer trust is a complex process that involves technology and business practices as well as movement from initial trust formation to continuous trust development. Gaining customer trust involves...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9590 https://ink.library.smu.edu.sg/context/sis_research/article/10590/viewcontent/Building_customer_trust_in_mobile_commerce.pdf |
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| Institution: | Singapore Management University |
| Language: | English |